The west end of a runway oriented east and west is numbered
Why this is the answer
Runway numbers are the magnetic heading rounded to the nearest ten degrees, dropping the last digit. The west end of an east-west runway faces about 090°, so it is numbered 09 — not 90 or 27.
Reference
Flight Training Manual Chapter 5 – Airport Operations
Question reproduced verbatim from Transport Canada’s PSTAR Study and Reference Guide (TP 11919E). The answer key is Transport Canada’s; the explanation is ours.
A study aid — not a substitute for the official guide, the CARs, or your instructor.